MEDIA INTEGRATION & MARKETING
We can set up your event to be completely integrated with social media.
This means that your customers will link their social media accounts with their physical card or wristband. When customers walk up to a vendor or competition bollard they scan their chip. This links to the social media accounts of your event, the vendor or promoter.
Permissions can also be set up that will allow for a more comprehensive demographic collection service, which enables us to develop an even more detailed demographic reports through a more simple process.
Implementing social media integration into your event directly increases the brand value for any organisation partaking in this service. This service creates value opportunity to participating brands that is uncommon and with a high yield.
A great example of creative use for this feature: A programmed ability for customers to link their chips to Spotify. The feature allowed the customer to immediately follow the artist that was playing at the event!
Touch points provide us with data that enables targeted and effective post event marketing. As these touch points show where the customer purchased their products and what they tried, the customers can then be connected with direct marketing for the products they are interested in.